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How To Design A Balanced Site Structure To Rank Better At Search Engines
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How To Design A Balanced Site Structure To Rank Better At Search Engines

by Rohail ImtiazMay 19, 2017

Web search is yet the most significant factor when it comes to the most imperative web traffic drivers nowadays, which is the reason Search Engine Optimization (SEO) is unimaginably critical. While SEO is frequently thought to be only an arrangement of some specialized technical tricks– and as an expert SEO, I admit to invest a whole lot of time with my clients just to make sure that there remains no technical issues on website – the site structure is similarly as critical. Your site’s structure decides if a search engine should read your given content and helps in getting your URL indexed as effectively as possible.

By designing a decent structure, you can utilize the content you’ve composed that has also pulled-in some backlinks from other websites as well, and utilize your site’s structure to spread some of that “linkjuice” to alternate pages on your site. On a business site, that implies that you can utilize the quality content you’ve written to increase your business and services availability on search engine. Did I manage to have your attention at this point? Alright, now we’ve secured what and why, we need to move onto next step that is “How”.

Building Up A Decent Site Structure:

When building up another site, or restructuring a current one, your site’s structure can be drawn out with something like Visio, or by putting the data in Excel sheet. What you’ll need to do is put every one of the pages and segments in there as a tree, something as appeared in Figure 1:

Figure 1: A typical site structure

It can be seen that the structure is uneven, as the coding area constitutes the greater part of the whole site. You also need to ensure your site structure resembles a sensibly adjusted pyramid. I’d encourage you to have something in between 2 & 7 major areas, contingent upon how much load of the content is present in the site, and no segment should be more than twice as huge as other segment.

Since the coding area being far too wide, there’s more to consider about Figure 1. To start with, there are three pages: “About”, “Websites” and “Projects”. Also, after checking my site traffic, I observed that the WordPress pages were dominant, having 30% chunk of overall website traffic, yet they were found to be on 3rd & 4th level of the site structure.

The advantage of using online tools like OmniGraffle or Visio, as I did, makes your stuff rearrangement quite easy, and also get a decent “vibe” whether the new structure will work. I’ve regularly utilized a work area or a desk and post-it notes for this reason as well, and that has additionally worked fine for me.

So, I began to modify the segments and rearrange the site structure found in Figure 2.

Figure 2: A more refined section structure

As seen, I chose to move a few pages “up” the tree, and I expelled few of the pages as well. When you’re reexamining your site structure, you’ll frequently find few pages that are not by any stretch responsive or active to your clients. Erasing them is the best thing you can do if that is the situation.

Another decision I made was to move the blog to the homepage. My landing page was absolute jabber, and essentially yet another “About” page. Although, I like myself, that is not what I was expecting the individuals to land onto my site for. My blog is the basis of my website, so I chose to make it the foundation of this structure as well.

Naming Your Categories:

Once you’re happy with your site structure, observe the category names you’ve finalized for your segments. If you have enough content about a subject & think of it to have the capacity to have its own category, you can expect that people might be searching for it as well. That is the reason, it’s exceptionally savvy to ensure your category names utilize the perfect keywords that people are looking for!

For instance, you’ve composed WordPress modules and made an area for them, you shouldn’t name that category “WordPress”. What might you look for? “WordPress Plugins”, isn’t that so? So, name it that (which doesn’t mean you can’t call it WordPress in your menu structure if that works better, simply ensure the page title and breadcrumb connections are “WordPress plugins”). You can do a considerable amount of research on which keywords individuals look for. You can conduct keyword research using:

Pick the correct names for your categories and subsections, and you’re most of the way there. Similarly, use the very same methods to pick the titles for your pages, and make a point to keep them short and clean. My areas now have names as appeared in Figure 3.

Figure 3: Site Structure with sensible section names

Now, we’ve discussed the two most vital parts of characterizing your site structure, we’ll turn our regard for some other critical focuses to consider.

Internal Linking For Better Site Structure:

Once you have done everything perfectly with the newly designed site structure, it may now resembles a pyramid. The next important thing is that how will all the sections in the pyramid can get connected to each other. Take a gander at those segments as little pyramids within your bigger pyramid. Every page that is lying on the top of each pyramid should have connection to all of its subpages, and vice versa.

Since you’re connecting pages that may relate to each other in terms of content and keywords, you’re actually expanding your site’s credibility to rank. You’re “serving” the web search engine by demonstrating to it what’s related and what isn’t. Take figure 4 for instance:

Figure 4: You also need to consider how the pages link to each other within each section.

 

You should ensure that you keep your links between relevant pages only. For instance, if you connect subpage 3 to plugin 2 constantly, the web index may feel that subpage 3 relates with plugin 2, though it’s related to plugin 4 only.

Creating URLS Based On Newly Designed Site Structure:

Once you’ve made your site structure perfectly, this is now the perfect time to move one step ahead and make the URLs. Each page’s URL should portray the main keyword of that page, yet try to keep it concise. If you have figured out what keywords you need to rank for, you may incorporate the most essential ones in your URLs.

Important Factors to remember while executing new URLs:

  • If you’re utilizing numerous words, isolate them using hyphens.
  • Mixed cased URLs are a BIG no-no, as Unix and Linux servers are case sensitive. Having blended case URLs radically builds the probability of mistakes – have you at any point come to count such a URL that /SeEmS/As/SuCh/?
  • Numbers may be simple for your CMS, yet not for your clients. Recalling a URL with a number in it is hard – don’t utilize numbers in URLs.
  • Make URLs guessable as much as possible. If the peoples can recall your URLs they can likewise discuss it with their friends hence better engagement on your website.
  • Ensure to divert all your old pages to their new reciprocals by utilizing 301 redirects. A 301 redirect is the permanent diversion, and will also pass the link juice from old URL to the new one.

The Bottom-line Is: Work On Your Site Structure!

A decent site structure is a necessity for Search Engine Optimization. It permits both your online visitors and web crawlers to discover content inside your website effectively and efficiently. Remember, a decent structure is always very much sorted, and pages inside it remain connected to different pages having similar content.

Creating the correct URLs for the pages inside that site structure builds the possibility that individuals will recall and link to your URL, which intensely expands your capacity to rank in the web crawlers also.

About The Author
Rohail Imtiaz

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